Branding Guide

Authorized Fonts

The fonts used on B Stigma-Free’s websites and written documents are part of the organization’s brand and identity. All written material should use the identified fonts.

Headings: American Typewriter

General Text: News Gothic

Use of Logo B-StigmaFree_circle2c

The B Stigma-Free logo may not be paired with other type or graphics to create a design that in any way violates the integrity of the icon or the standards presented in this guide. A number of limited-use graphic combinations have been approved by Marketing and Public Relations and are provided below:

  • The B Stigma-Free logo should be clearly and prominently identified on each piece of communication (or its cover page). Generally, the logo should be no smaller than 1/2-inch high, and enough white space should surround all sides of the logo (at least ½ inch of space.)
  • To promote a consistent visual identity and brand, and to protect trademark licensing agreements, B Stigma-Free logos and marks may vary in size, but cannot be altered, tampered with, modified or overprinted.

These may be used when promoting Coalition events or projects.

When using the logo for printing jobs, it is important to know which logo file to use for each type of project. For us non-graphic people this can be confusing as there are different file types that all look the same to us lay people. This article helps explain the differences. The file types that we have available are:

  • JPEG
  • PDF
  • GIF
  • EPS

Authorized Colors

B Stigma-Free’s colors are part of the organization’s brand and identity. Promotional material, websites, flyers, and other branded material must use the organization’s branded colors: purple pantone 2627 and orange pantone 144.

Colors Authorized


Thinking globally,
Acting locally

Local alliances of B Stigma-Free operate parallel to B Stigma-Free’s national operations. Just as the national group partners with other domestic advocacy organizations that address stigma, the local alliances establish relationships in their communities, engaging community members in dialogue and change.